YouTube continues is push to keep you sticking around on the site with it’s new movie feature. You’ve been able to search for feature films on the platform and rent a few for a while, but now they’ve added no-cost, ad-supported films over on YouTube Movies.
This new “free to watch” section has been available since late October, but YouTube has just started rolling out the press releases and information on it. The movies on tap come from the company’s partnerships with major Hollywood studios, and feature some pretty decent films for everyone in the family.
Rohit Dhawan, director of product management at YouTube, stated that:
Eventually, there could be a way for advertisers to pay to sponsor individual movies, giving users complimentary views and exclusive screenings, Dhawan says. However, that all pretty much depends on how studios evolve their businesses to account for these new digital streaming windows that are opening up.
This new free movies section isn’t going to scare Hulu or Sony’s Crackle (still a stupid name), but if anyone has the potential to grow into something really big, Google is the company that can do it.
For now you can just sit back this holiday and enjoy a Rocky marathon, enjoy some Legally Blonde, The Terminator, the insanity that is the 90’s near-cyberpunk Hackers, or all manner of martial arts flicks.
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