WakaWaka, a global social enterprise that develops, manufactures and markets solar-powered flashlights and chargers, is kicking off CES 2016 with its #SharetheSun social campaign from January 4-10. The initiative drives awareness and support for families caught in crisis using the power of social media and technology: share a photo to share the sun.
During CES week, for every image shared with your eyes closed and hashtagged #SharetheSun on Instagram or Twitter, WakaWaka will donate one solar flashlight (up to 1,000 lights) to the International Rescue Committee (IRC) to support families caught in crisis and living without access to electricity. WakaWaka encourages participants to “tag-it-forward” by tagging friends to share photos, continue the conversation and give light to those in need.
For every photo shared with your eyes closed using the hashtag, #SharetheSun, a WakaWaka light will be donated to the IRC to support families caught in crisis.
“We’re thrilled to invite everyone at CES and the public to join the #SharetheSun movement through the use of social media to bring light to thousands of refugees and displaced people around the world,” said WakaWaka CEO, Jehmu Greene. “WakaWaka has become synonymous with safe, sustainable and clean solar solutions that serve both developed and developing countries: the same premium, high-quality products for all markets.”
More than 60 million people around the world have been forced to flee their homes because of humanitarian crises. #SharetheSun asks people to close their eyes and imagine what it’s like to live in the dark, without access to light and power. With one photo, you can bring light and hope to those in need.
“Our brand is all about making a difference and creating impact,” said Camille van Gestel, WakaWaka co-founder. “We would like to raise awareness about the plight of refugees and to help spark change as the technology industry and leaders gather at CES. This issue has been close to our hearts and minds for years. WakaWaka’s giving partner, the International Rescue Committee, has told us that WakaWakas are the most valued non-food items in Syrian refugee camps, a lifeline, a means of communicating and connecting, and a source of light and empowerment for families torn apart by civil war and strife.”
WakaWaka’s previous relief efforts include providing light and power to Syrian refugees and victims of the Haiti earthquake, Typhoon Haiyan in the Philippines and the Ebola outbreak. Founded in 1933, the International Rescue Committee responds to the world’s worst humanitarian crises and helps people survive and rebuild their lives in 40 countries around the world.
WakaWaka’s lineup of products includes the Power+, a compact solar-powered charger + flashlight; the Light, a solar-powered LED flashlight; and the Base 5, an all-in-one compact solar power kit — all available at waka-waka.com.
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