Marking the first time a toothbrush company has partnered with a major game developer, Kolibree and Ubisoft have introduced the Rabbids Smart Brush. Kolibree and Ubisoft help children brush better as the wacky Rabbids invade homes through Rabbids Smart Brush on the App Sore for iPhone and iPad.
This innovative (how many tooth brush games are there?), child-friendly app for kids is a teaching tool, guiding young tooth brushers through a crazy running game that supports overall fitness as well as improved oral hygiene.
“Rabbids Smart Brush is the first standalone toothbrush app by a third-party game developer, and we are very pleased that Ubisoft chose Kolibree’s open API platform to expand their Rabbids franchise,” said Thomas Serval, founder and chairman, Kolibree.
Kolibree’s 3D motion sensors in the electric toothbrush handle allow the toothbrush to double as a game controller, connecting to the mobile app via Bluetooth. A gyroscope, accelerometer and a magnetometer detect the location and angle of the brush, and then analyze data to provide instant visual feedback to the user. Kolibree’s proprietary technology also has the ability to store data to personalize and track brushing behaviors.
“Rabbids Smart Brush perfectly aligns the entertainment of Rabbids video games with Kolibree’s philosophy of motivating children to learn healthy habits through play. Together, we deliver an innovative educational gaming experience that’s a serious tool for parents and a welcome addition for the Rabbids franchise,” said Tony Key, senior vice president of sales and marketing, Ubisoft.
According to Kolibree’s February 2016 survey of 230 parents using the Kolibree toothbrush:
79% say their family’s dental health has improved.
81% agree the interactive app and toothbrush are easy for children to use.
80% use the app to identify which teeth they need to brush better.
87% say Kolibree is effective at removing plaque.
In this age of the Internet of Things we can no doubt expect to see more games take advantage of ideas like this. Oh, well, I guess if it helps to get kids brushing then it’s an alright idea by me.
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