It’s a bold strategy, Cotton, let’s see if it pays off for ’em.
It seems streamers over on Twitch have another thing to dread. Per Bloomberg, Amazon is reported to be considering a change to the ad revenue split between the company and streamers. From that same report, the change considered is to drop the sharing from 70% for streamers to a 50-50 split. Among other changes, of course.
Some of these changes aren’t necessarily the worst thing, at least based around the revenue split change. Incentivizing more ads and a tiered subscription system could, hypothetically, offset the drop in revenue sharing. Lifting the exclusivity arrangement might also go a long way towards good will; currently, partners need to do their streaming exclusively on Twitch, and this change could open up other avenues for streamers, such as simultaneous streaming on YouTube.
That said, it’s still, overall, likely to be a hard sell for many. And it will undoubtedly lead at least some to leave the platform entirely. It’s probably not helped by the fact that these changes could be implemented by this Summer, indicating that it’s likely to happen. And, oh boy, people sure aren’t happy about it already.
Source: PC Mag
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