Perhaps they’ll… go fast.
Sega has partnered with JAKKS Pacific to bring a full line of Sonic the Hedgehog toys to market, including figures, playsets and collectibles, among others. From the press release:
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced it has entered into a multi-year, global toy licensing deal with SEGA of America, Inc. to manufacture, market, and distribute their iconic Sonic the Hedgehog video game brand. The entire line will be showcased at the International Toy Fair in New York February 16-19, 2019.
JAKKS will be showcasing its line of Sonic the Hedgehog action figures, playsets, plush, collectibles and novelty items. One item fans will speed to the store for is the Pinball Track Set. This set brings the iconic videogame to life with its customizable track. Fans simply pull the pinball launcher and shoot the Sonic Spheres through the loops and turns. The set comes with an exclusive Sonic Sphere and removable figure.
As you might imagine, both JAKKS and Sega are happy to be working together:
We are incredibly excited to work with SEGA of America to bring this iconic property and character to life. The JAKKS line of toys, role-play, and dress-up extends the ‘Sonic’ experience from screen-time to play-time.
Craig Drobis, SVP Marketing, JAKKS Pacific
As a best-in-class toy company that possesses an exemplary track record with legendary brands in the gaming space, it made perfect sense for us to enter into a partnership with JAKKS Pacific. This is a great step forward for Sonic the Hedgehog as we endeavor to break barriers at the speed of sound in toys!
Anoulay Tsai, Licensing Director, SEGA of America
As for the figures, JAKKS has shown off four, with more to come: Sonic, Shadow, Tails & Knuckles.
I just hope that there’s a Big’s Big Fishing Adventure playset somewhere in there.
About Author
