I don’t know much about BestBuy and buying games. Getting review copies, doing digital titles (I hate myself too), and using Amazon Prime, I haven’t been in a big-box store to buy a game in generations. But from the looks of things the Best Buy’s Gamers Club Unlocked program was nice, despite the long name.
The program gave a bunch of discounts on video games at Best Buy. Membership cost $30 bucks for two-years and offered 20% off on all new video games and pre-orders. If you bought a bunch of games a year that isn’t too shabby in the way of savings.
The program also offered 10% off on used games with an additional 10% in trade-in credit. I had no idea Best Buy had turned into Gamestop, but I’m glad I’ve stayed away. It just seems weird going into a huge electronics store like Best Buy and buying used good. But hey, that’s just me.
Best Buy released a statement on the surprise shuttering of the program:
“For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members. This includes both the free Gamers Club membership and Gamers Club Unlocked (GCU). Current members will continue to receive their benefits and we encourage everyone else to use our ‘My Best Buy’ membership to receive perks, including receiving a $10 reward certificate when pre-ordering select, hot games.”
“This afternoon, POS will stop prompting enrollment and employees should no longer offer Gamers Club Unlocked to new customers.”
Sources say that the reason for the ending of the program is that Best Buy was losing too much money with the program. Apparently they took for granted how many games people buy in a two year period. If you bought 4 games a year you’d be raking in some huge saving, and since the program enrolled you for two years, you could really make off like a bandit.
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