Augmented Reality Mobile App Turns Any Mirror Into a Virtual Dressing Room
FaceCake Marketing Technologies, creator of the Swivel Virtual Dressing Room, announces its new real-time augmented reality mobile app for apparel and accessories at CES 2016. Swivel Selfie allows users to instantly Try-On products using a mobile device by itself or in conjunction with a mirror, receive personalized recommendations, share looks, and make purchases.
FaceCake’s Swivel, the first augmented reality virtual dressing room, served as inspiration for Swivel Selfie, a natural extension into mobile. Incorporating advanced product image recognition, beacon integration and curated content, Swivel Selfie provides access to items across departments to engage and convert from any point in the store. Personalized collections or products are accessible At-Home, on-the-go or activated as shoppers pass displays or walk through departments In-Store, enabling them to see how an item looks on their own image without needing to find their size and go to the dressing room.
Swivel Selfie allows shoppers to virtually Try-On products, using any mirror for a full-body view or their front-facing camera for a Selfie view. Swivel Selfie is turnkey for retail partners, working with infrastructure that retailers already have in place, while shoppers can use the app to find, try, share, and buy products wherever they go.
“We designed Swivel Selfie to make the most of the mobile platform, utilizing both the front and rear-facing cameras, while incorporating something as basic as a mirror to maximize product visualization options for users,” said Linda Smith, Founder and CEO of FaceCake. “Swivel Selfie is the newest addition to our augmented reality shopping platform, and we are pleased to preview it at CES.”
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