Snapchat, the app best known for turning down an offer from Facebook and for sharing pictures of boobs, has just released a major update.
This latest update adds video chat and texting features. This means that Snapchat is now more in line with a full-fledged messaging service along the lines of WhatsApp.
In fact, this entire overhaul of the Snapchat feature base seems to be aimed at directly going after Facebook, who purchased WhatsApp for $19 billion. If you ask me, (nobody has) this looks to be a knee jerk reaction and counter measure to passing on the possibility of a buyout. One does not easily pass up on some $19 billion and not feel it.
Below is the full press release issued on the official Snapchat blog:
Building Snapchat has taught us a lot about what makes conversation special. When we first started working on an application for sharing disappearing pictures, we had no idea how much we would learn. Our classmates were quick to point out that you could always take a screenshot. That led us to the notion of deletion by default – you keep what you want, and we’ll get rid of everything else!
We also learned that conversation feels better when it’s visual. So we decided to make sure that every time you launch Snapchat we take you straight to the camera. It’s the fastest way to capture and share a moment on your smartphone.
With our last product update, we honored the true nature of storytelling – every Story has a chronological order – a beginning, middle, and end. We built Stories to help Snapchatters create narratives and share them with all of their friends in just one tap.
But until today, we felt that Snapchat was missing an important part of conversation: presence. There’s nothing like knowing you have the full attention of your friend while you’re chatting.
We could not be more thrilled to announce Chat.
Swipe right on a friend’s name in your Snapchat inbox to start chatting. When you leave the chat screen, messages viewed by both you and your friend will be cleared – but either of you can always tap or screenshot to save anything you’d like to keep (addresses, to-do lists, etc.)!Snapchat Update
We let you know when a friend is Here in your Chat so that you can give each other your full attention. And if you’re both Here, simply press and hold to share live video – and Chat face-to-face!
Happy Snapping!
Love,
Team Snapchat
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