The measure is meant to spare your wallet.
Netflix has begun to take measures to ease the wallets of some of their subscriber base, as a means of growing goodwill. As such, they’ve started to cancel the subscriptions for accounts that have been inactive for a year or more. The move requires those that want to keep their subscription going to respond to an email or in-app notification. This is meant to save their subscribers some money.
Per their blog post on the plan:
So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in app notifications this week. If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix. These inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand, and are already factored into our financial guidance.
We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them. In the meantime, we hope this new approach saves people some hard earned cash.
Do note that users that have their subscription terminated in this way have ten months to re-up their account and retain their preferences, profiles, favorites, and account details. Netflix hopes the move will also turn these inactive users back into active users.
Source: Gamespot
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