So long, and thanks for all the fish.
The absolute Apple legend Sir Jonathan Paul “Jony” Ive is leaving the company. After 27 years with the company, he’s decided to start something new. The brain behind some of Apple’s biggest devices is starting a new company, LoveFrom, and will begin transitioning away from the company by the tail end of 2019.
Ive says that the name of the company comes from something Steve Jobs said to him years ago.
“There was an employee meeting a number of years ago and Steve [Jobs] was talking . . . He [said] that one of the fundamental motivations was that when you make something with love and with care, even though you probably will never meet . . . the people that you’re making it for, and you’ll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.
Apple confirmed Ive’s departure via a press release:
Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.
While Ive will no longer be an employee, he plans on remaining involved with the company.
While I will not be an [Apple] employee, I will still be very involved — I hope for many, many years to come. This just seems like a natural and gentle time to make this change.
Jony Ive
Stepping up to fill Ive’s shoes will be VP Industrial Design Evans Hankey and VP Human Interface Design Alan Dye. Dye has, himself, been with the company roughly as long as Ive, joining in September of 1992.
And, while new beginnings are a beautiful thing, it’s not quite so beautiful for Apple. In the wake of the news of Ive’s departure, Apple’s stock fell by about $9 billion. Which, while a lot of money, is basically 1% of its previous position. Still, though, that is 9 billion.
Source: TechCrunch
About Author
