Choosy moms choose Animated PNG.
Look, we’ve all had the conversation. Is it GIF with a hard “G”, or soft? Heretofore, none have managed a definitive answer. But that’s what Jif peanut butter plans to do.
In preparation for National Peanut Butter Lovers Day (March 1st), Jif is teaming up with GIPHY for a special campaign. They’ll sell limited edition containers of their peanut butter labelled with the pronunciation of GIF (with a hard “G”) and Jif (soft “G”). The jars will be on sale on Amazon for $10 while supplies last.
We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif… it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh. So spread the word like Jif on bread—Jif is peanut butter, GIFs are animations!
Rebecca Scheidler, Vice President, Marketing of Jif
Back in 2013, the filetype’s creator took a stand, stating that it was a soft “G”. The peanut butter brand seemingly agreed.
So why the change in tune? Jif consumer engagement lead, Christine Hoffman, explained to Business Insider:
It’s true — we’ve always been nuts for a good GIF, and the guy who created it — but we’ve never have taken an official stance on the pronunciation before.
With millions of GIFs in use daily, the pronunciation confusion continues to be a conundrum for all of us … We think now is the time to declare, once and for all, that the word of Jif (with a soft ‘G’) should be used exclusively in reference to our delicious peanut butter, and the clever, funny animated GIFs we all use and love should be pronounced with a hard ‘G.’
Source: Business Insider
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