Google Reportedly Attempting To Salvage Stadia By Partnering With Third Parties, Rebranding As Google Stream

Stadia

But it was da fyoocher?!

Reports are now coming in that Google’s Stadia platform isn’t doing too hot. And in response to that, Google’s going to do something.

And, apparently, that something is pairing up with third parties and a name change. Google has begun courting the likes of Peloton (I’m pretty sure that dog ain’t gonna hunt), Bungie and Capcom, among others. They’ve, coincidentally, also deprioritized the actual consumer platform for Stadia. Which makes sense, as they’re trying to salvage the technology that made Stadia possible, hence the fact that they’re shopping it around under the brand Google Stream.

https://twitter.com/Nibellion/status/1489647817358520320

What does this mean for current users? Well, the reports state that less than 20% of the Stadia team is working on the consumer platform, so expect for things to not get updated that much. Also, they’re no longer focused on getting big, AAA third party titles for the platform. Which should probably tell you that the consumer platform end of this is going to die, sooner rather than later.

As Google told Business Insider, they’re “still focused on bringing great games to Stadia in 2022”, with plans to grow that ~200 game library by another 100 games in 2022. As for those third party deals, they were in discussions with Capcom to provide services to, for example, allow Capcom to stream demos for games right from their site. And while they were in talks with Bungie, it’s possible that’s fallen through in the wake of their announced acquisition by Sony.

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Source: Eurogamer

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B. Simmons

Based out of Glendale California, Bryan is a GAMbIT's resident gaming contributor. Specializing in PC and portable gaming, you can find Bryan on his 3DS playing Monster Hunter or at one of the various conventions throughout the state.

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