After delighting fans for years with colorful visuals, memorable music themes and the familiar feel of iconic controllers, Nintendo is tackling a new sense: taste! Okay, so I pulled that above line straight from a press release, but come on, it was so weird I couldn’t resist; iconic controllers is such a weird bullet point. Nintendo is partnering with popular frozen yogurt chain Yogurtland this summer to take families on a flavor-filled adventure that is sure to surprise and delight more than just their taste buds (sorry).
Select Yogurtland locations between July 1 and Sept. 8, visitors craving some yummy goodness can do so with classic characters like Mario, Luigi, Princess Peach, Yoshi and Bowser that star in popular Nintendo 3DS games like Mario Kart 7 and New Super Mario Bros. 2. These Nintendo friends will adorn the walls, cups and collectible biodegradable spoons that can only be found at the self-serve store. Visitors can even power-up their palates with Nintendo-inspired flavors like Mario’s Chocolate Gelato, Luigi’s White Chocolate Pistachio and Toad’s Rocky Road that are as delicious as they sound.
“Like Nintendo, Yogurtland offers a one-of-a-kind experience, high-quality products and a universal appeal for people of all ages,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “By bringing Nintendo characters to Yogurtland shops, we’re making the summer more fun for everyone.”
This Yogurtland partnership continues Nintendo’s plan to expand its brand beyond its classic video games and systems to reach audiences in new ways. This new relationship with Yogurtland offers families the chance to partake in a refreshing summer activity while surrounding themselves with characters featured in some of the most popular games on Nintendo 3DS. Nintendo 3DS and the kid-friendly Nintendo 2DS are the ideal hand-held systems to take on every family adventure this summer. They are great for long trips, relaxing by the pool or even the occasional jaunt to the local Yogurtland store. In fact, Nintendo encourages people to take their portable systems with them when visiting Yogurtland so they can play the hottest games while they enjoy their cool treats.
“This summer’s flavor-filled adventure at Yogurtland is all about family moments – creating and remembering them,” said Yogurtland CEO and founder Phillip Chang. “This exciting promotion brings together multiple generations of frozen yogurt and video game fans to inspire summer fun.”
To expand the fun experience outside of the store, Yogurtland is also hosting a sweepstakes that offers the best treats summer has to offer. By visiting https://www.yogurt-land.com/ , fans of Nintendo, Yogurtland and winning cool prizes can enter for a chance to win a Wii U system and one year of free frozen yogurt. All participants have to do is visit the website starting on July 1 and follow the simple steps to enter. One grand prize package will be rewarded every week during the 10-week promotion. By entering the sweepstakes, you are also eligible for instant giveaways, including unlimited frozen yogurt cups, Wii U and Nintendo 3DS games, as well as shiny new Nintendo 3DS systems that come with one game.
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