Uh… khakis?
So, NBA 2K22 features a mode called The City. It’s and online mode that basically allows your create-a-character to wander around, play pick-up games with other players, buy collectibles from in-game stores, bounce off of NPCs, etc. And one of those is Jake from State Farm.
Capybaroness over on Twitter was one of the first to spot the advertising character in the game.
As it turns out, Jake from State Farm just so happens to be located right near an in-game shop filled with State Farm clothes for your character.
Oh, and aside from all the m̴͚̪̱̉́́̓̆̀̈̔͆̀͝i̵̯̫͊̑̎̿͒̿͌́̃͗̽̚͠c̷̺̠̜̙̞͇̼̳̻̱̖͇̒͗̒ŗ̴͕͇̥̮̩̤̞̪̪̺̫͚̘̪̑̿̀͊̑̐̌́̓̈́̚ȏ̵̗̪͇̜̄̊͋̆̋̏̍̄͂͘̕̕t̶̨̗͖͖͇̤́̅̌́̈́͊̎̑̇̄̀̎̈́̐ͅr̵̨̧̻̯̱̦̳̰̰̳̤̬͎̲͋̃̊̅͒͋̈́̍͗͒͂̕͝ä̸͈̭̱̳̣̘͉́͗̑̿͝ṋ̴̨͖͇͍͉̮̩̍͆͒s̷̡̫̝̮͔͕̝̖̜̭̫̠͈̊̿̾̏̄͆̓̅͆͜a̶͕͚͉̥͚͉̠̗̜̮̝̔̑̔͗̎̏̐͌͑ͅc̸̡͍̉͗͛̆̈́̇̍̀͝t̸̨̮̼̘͉͚̭͕͈͓͎̞̜͕̔͌̊̓͜î̴̳͔̬̞̤̭̾̐͘o̷̡̜̻̰̍̉̀̔̇̓̚n̸̹͚̯̜͔͓̺͛̍͗̎s̶̠͔̻͎̼̤͔̼̭̏̊͊͋, the game does seem to also have this thing called… baskets ball? Is that right? I hope so.
Source: Kotaku