The final cut pro.
For many years, Apple’s suite of features were not just standard for the average consumer, but also for businesses. And among them, filmmakers. However, it seems those same filmmakers have outpaced the features of Apple’s Final Cut Pro.
And so, in an open letter to Apple’s Tim Cook on GoPetition, over 100 of these filmmakers quite politely requested features that would make Final Cut Pro their program of choice.
We are professionals working in Hollywood and other high-profile movie and TV markets all over the world. We are excited by Final Cut Pro. We think that it is the biggest leap forward in editing technology since the move to digital. We think it’s incredible.
We also think it’s incredible that some of us still can’t choose it to do our work. Work that could easily include productions for your very own Apple TV+ service.
Final Cut Pro is a wonderful application used by many YouTubers, education and small business content creators worldwide. We know why it is successful. It is liberating, efficient and fun to work with. But, unfortunately in professional film and TV, editors who use Final Cut Pro are a tiny minority.
We ask Apple to promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed.
Among those features are things that, frankly, it’s hard to see the incredibly proprietary Apple going with, like seeing Apple support and certify “the suppliers of the third-party products and services we use to integrate Final Cut Pro into industry-standard workflows.”
Others, like Steven Sanders of Fox TV’s War of the Worlds, who favors Final Cut Pro, claims that collaborative features are a personal focus:
Different users have to be able to access the same library at the same time…Avid Media Composer does it and even DaVinci Resolve does it. Apple still targets the single user. They have to change that. That will change everything.
Steven Sanders
As a general rule, filmmakers have to fight tooth and claw just to use Final Cut Pro, among other issues. As to whether Apple will add all of this to Final Cut Pro is more of a toss up. Then again, they may want to recapture glory past.
Source: Gizmodo
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