MORE STREAMING!
Facebook’s been looking for a way to muscle into the game streaming market for a while. And considering that ESL signed an agreement with Facebook to be their main broadcast partner, it’s time for them to move on to step two. Hence, they unveiled their Gaming Creator Pilot Program last week.
The program is still in its infancy, but they’re setting sights high. They plan on implementing a number of tools for the sake of making it attractive to streamers. Since monetization is clearly important, they’re planning means to enable direct payments to streamers during livestreams.
There’s a lot of work to be done, but we’re committed to building the fundamental architecture that gaming creators need to be successful, starting with foundational elements like enabling all creators in the program to livestream in 1080p/60fps. Most of all, with each new feature we add for gaming video, we’re committed to building it alongside our creators hand-in-hand.
To that end, many gaming creators monetize their videos directly from the support of their passionate fans, and we’re actively exploring ways for fans to back their favorite gaming creators via payments during select livestreams on Facebook.com. Based on the results of our initial tests, we’ll expand our fan support monetization initiatives to more gaming creators, including participants in our initial pilot program.
While the parts are still being fabricated, Facebook has something its competitors didn’t start with: support of a larger organization. The ESL deal is going to give them a leg up into the market that plenty of less-popular platforms would’ve killed for. And with a lot of work, they’ll be in the running.
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