Friendship ended with Nvidia, now [nobody] is my best friend.
While you may be able to get your hands on a GPU in the future, it probably won’t be one made by EVGA. Not only have they decided not to produce cards with Nvidia’s next generation of GPUs, the RTX 40-series, they’ve decided to stop producing graphics cards at all. From an interview with Gamer’s Nexus (below), EVGA CEO Andrew Han stated that they’re not just skipping the next generation, but ceasing production of graphics cards altogether.
Graphics cards have been the majority of the company’s business going back to their founding in 1999. And yet, Han said they “wouldn’t even entertain the idea of working with Intel or AMD” to keep producing cards. As for why, well, apparently Nvidia wasn’t treating them the way they felt they ought to be treated. That said, this is far from the end for EVGA; they don’t even plan to have any layoffs. Rather, after clearing their remaining stock of RTX 30-series cards, they plan to pivot to other PC components. Everything from motherboards and power supplies, down to peripherals.
It’s also probably going to better for the company moving forward. As Han told Gamer’s Nexus, despite the fact that the bulk of the company’s revenue came from graphics cards, the margin on them was pretty thin. Matter of fact, their margin on power supplies dwarfs it at a whopping 300%.
The decision was apparently easy, according to Han; he feels that Nvidia no longer treats them as kindly as they once did. Per John Peddie Research:
Slowly, over time, the relationship between EVGA and Nvidia changed from what EVGA considered a true partnership to customer–seller arrangement whereby EVGA was no longer consulted on new product announcements and briefings, not featured at events, and not informed of price changes. On September 7, Nvidia offered via Best Buy an RTX 3090 Ti for $1,099.99, undercutting EVGA and other partners that were offering their products at $1,399.99. There was no warning of the price cut, and it left the partners with little choice but to sell their inventory at below cost to meet the Nvidia price. MSI dropped their price to $1,079.99 on New Egg, and EVGA dropped theirs to $1,149.
EVGA also posted the following on their forums:
EVGA is committed to our customers and will continue to offer sales and support on the current lineup. Also, EVGA would like to say thank you to our great community for the many years of support and enthusiasm for EVGA graphics cards.
On the other side of this, there’s comparatively little. Nvidia did send the following to PC Gamer via representative, though:
We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew [Han] and our friends at EVGA all the best.
As for the hole EVGA is leaving in the market, it’s probably not worth worrying about too much. Power hates a vacuum, after all, and it’s hard to imagine that other graphics card producers won’t rush to fill the void.
Source: PC Gamer
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