For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot, which along with an extended 90-second version can be viewed right now on the official Nintendo YouTube channel: http://www.youtube.com/nintendo

The ad build excitement for the new Nintendo Switch and The Legend of Zelda: Breath of the Wild game, both of which launch March 3. The ad also features a new song by Imagine Dragons called “Believer” that premiered worldwide Jan. 31. Talk about speaking right to Millennials.

“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”

Not sure why all the Super Bowl ads are being released online well before the big game, but that’s fine by me. Heck I’m happy to check out the extended commerical on my own time and enjoy my MSK3k on Sunday.

The Nintendo Switch will be available fo $299.99 on March 3rd.

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• With Nintendo’s Switch Game Console, New Ideas Create New Experiences
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J. Luis

J. Luis is the current Editor-In-Chief here at GAMbIT. With a background in investigative journalism his work encompasses the pop-culture spectrum here, but he also works in the political spectrum for other organizations.

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