CES 2025: GameLoop TV Launches Over-the-Air Interactive Gaming Channel

GameLoop TV, a new 24-hour, 7-day-a-week free gaming channel, is set to transform video game discovery and accessibility with its innovative application of NEXTGEN TV technical capabilities. Launching next week at CES in Las Vegas on NEXTGEN TV channel 3.2, GameLoop TV will bring the world of gaming directly to viewers’ living rooms with no additional hardware or subscriptions required.

At the heart of GameLoop’s innovation is the channel’s “Play Now” feature, which allows viewers to instantly play games showcased on the channel simply using their TV remote or mobile phone. The channel’s hosts demonstrate how to play each game and invite the audience to jump right in by choosing “Play Now” at any time. This fusion of watching and playing fulfills the promise of interactive television while looking to usher in a new era of entertainment perfectly suited to today’s viewers.

The company also announced distribution agreements with Sinclair Broadcast Group and Gray Media. “We are excited to be bringing this groundbreaking ‘Play Now’ innovation to TVs nationwide,” said Zane Vella, Chairman and Co-Founder of GameLoop TV, “and thrilled to be doing it with the innovative leaders at Sinclair and Gray.”

GameLoop TV’s lineup includes games from its premier partner, Play.Works, the world’s leading provider of games on TV, known for bringing iconic titles like Wheel of Fortune, Pac-Man and Tetris to TV audiences worldwide. The channel will also introduce innovative new games, including Planet Crossword, the first collaborative crossword experience designed for television.

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Visit GameLoop.TV to find out when GameLoop will launch in TV markets and to explore the next generation of gaming and entertainment.

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