Yes, plural.
Looks like Atari is also getting on the crypto band wagon. Atari plans to partner with a company (Infinity Networks) that’s building a “blockchain-based digital entertainment platform.” Yes, and according to Fortune, you’re not just getting one Atari cryptocurrency, but two! The Atari Token for use on their digital gaming platforms, and Pong Token for online casinos. Yes, you read that right; Pong Token.
Blockchain technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions […] Given our technological strengths with the development studios, and the global reputation of the Atari brand, we have the opportunity to position ourselves attractively in this sector.
– Atari CEO Frédéric Chesnais
It all seems like a strange move, but their strange moves seem to be paying off. According to an interview Frédéric Chesnais gave to Polygon earlier this month, the company is out of debt and profitable. That said, there still seems to be no word on the Ataribox project since progress was halted in December. So I’d imagine the whole move is one of intended liquidity and stability. That said, this cryptocurreny stuff is consistently at odds with my gut instincts. Nonetheless, here’s hoping it pays off; the company has been through some sad times, considering their place in gaming history.