Legendary game developer/publisher Atari is back at it again, but not in the way you might think. Today they have announced the launch of Atari Fit for iPhone, iPad, iPod touch and Android devices. Atari Fit is a fitness app that incentivizes users to get fit, stronger and healthier while earning points to unlock fan-favorite Atari games including Pong, Super Breakout, and Centipede.
Atari Fit motivates consumers to reach their health goals with a gamified mobile experience that combines the best of the gaming and fitness industry. It’s a nice idea, but it’s not like these games aren’t freely available in hundreds of different forms all over the place. Do I really want to lift weight to be able to play some pong when Steam is open on my PC?
“Atari Fit provides a great balance of fitness and fun,” said Porter. “The certified programs are safe, effective, and give users access to really comprehensive fitness routines, while additional features like the tracking capabilities, daily tips, Atari games, and multiple social components encourage users to engage with fitness in their every-day life.”
One thing that is pretty cool is that Atari Fit is compatible with the industry’s most popular wearable health and fitness devices, including Fitbit, Jawbone, and Android Wear devices. It can also aggregate data from other world-renowned fitness apps such as RunKeeper, Apple Health, and Google Fit – allowing users to aggregate all of their fitness activity in one location while tapping into the robust set of tracking capabilities to capture the user’s distance, speed, pace, time and calories burned within the comprehensive log-book.
Atari is also working with Walgreens to bring real-world rewards through the Walgreens Balance Rewards for healthy choices program. By engaging with Atari Fit, gamers and non-gamers alike can earn Balance Rewards loyalty program points, which are redeemable at Walgreens locations nation-wide or at Walgreens.com.
“With Atari Fit, players from around the globe can exercise, play and get healthy together by providing a gamified fitness experience unlike any other app currently available,” said Fred Chesnais, Chief Executive Officer, Atari, Inc. “By uniting the universal need to exercise and live healthfully with the entertaining experience unique to Atari games, we’ve created an app that proves fitness can be fun.”
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