Yeah, I’m as mystified as you are.
Look, full honesty, I just spent about a week making fun of the sort of people that wear stuff that proudly proclaims that they both went to E3 and are a gamer. After all, who could possibly live without that E3 pizza cutter/bottle opener combo? Which is why finding out that American Girl now offers an Xbox set really just puzzles me.
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Dolls can get ready to play—and win—in tournaments with friends! Includes:
- A pretend Xbox® One S game console that projects 10 different gaming scenes
- A Xbox One S controller that dolls can really hold
- A comfy faux-leather game chair with built in speaker. Includes a cord that plugs into personal devices to play music or other sounds!
- Pretend wireless gaming headphones with an adjustable mic to chat with friends
- Two fun game discs to insert into the console projector and two cases to keep them safe
- All devices are pretend.
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Thank goodness they let us know this is all pretend stuff. And call me crazy, but I don’t think there are a terribly large number of tournaments out there for Bloks or Dancer. And, I’m pretty sure you can swing a used Xbox One for around that price if you really hunt for it (just, uh, make sure to give it a once over with some sterilizing wipes and erase the hard drive. Just trust me on that last part, if nothing else). Mostly due to the fact that we’re talking about a $50 playset that comes with no dolls. A playset whose actual market I can’t possibly pin down, other than adult women who collect dolls.
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And that’s the thing: I remember American Girl dolls being an educational product sort of rooted in various historic time periods. And I know over time they saw more money partially divorcing from the concept. But I legitimately don’t think of any of the girls I knew growing up (who, yes, played games) would’ve seen this and not been a little insulted. Just a little bit, mind; one went on to work at Blizzard for a while, and her thing as I remember was JRPGs and Fighting Games, mostly
Thankfully, the American Girl site page for the set has a review section, with one whole review:
… that seems to be written by someone having some sort of mental break.
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Now, to be absolutely fair, you do appear to be getting your money’s worth. The pieces in the set are well crafted. And the console is a tiny projector; the game discs work similar to a View-Master, projecting the tiny cells into a much larger image.
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But I still can’t figure out who it’s all really for. Other than people who’ve bought into the oddly expensive world of American Girl dolls. Because I can’t imagine the demand was that high.