In a television network first, Adult Swim, basic cable’s #1 network for young adults 18-34, announced today that as a special marketing event, they have premiered a brand new episode of their original comedy animated series Rick and Morty on the popular social media platform Instagram.  Fans can be the first to see Monday’s new episode online right now on the Rick and Morty Instagram account.

Not for the faint of heart, the episode is cut up into more than 100 clips to meet the Instagram limits of posting video clips of 15 seconds or less. Adult Swim feels Rick and Morty fans are more than up to the challenge. The half-hour animated series about a sociopathic scientist who drags his unintelligent grandson on insanely dangerous adventures across the universecurrently airs on Adult Swim on Mondays at 10:30 p.m. ET/PT as one of the network’s first primetime original shows.

The first season to date of Rick and Morty has outperformed direct competition in its time period by double-digits across all targeted demos.  Compared to Comedy Central, MTV, Nick at Nite and FX, Rick and Morty at 10:30 p.m. beats its competition across the board—among adults 18-34 between 25% and 113%, among adults 18-24 between 14% and 148%, and among adults 18-49 between 22% and 83%.

After missing for nearly 20 years, Rick Sanchez (Justin Roiland) suddenly arrives at his daughter Beth’s (Sarah Chalke) doorstep looking to move in with her and her family. Beth welcomes him with open arms, but her unremarkable husband Jerry (Chris Parnell) isn’t too thrilled about the tearful reunion as Rick’s arrival serves to shake things up quite a bit around the household. Rick converts the garage into his personal laboratory and gets to work on all sorts of dangerous sci-fi gadgets and contraptions. That wouldn’t be so bad if not for the fact that Rick continues to involve his grandchildren Morty (Roiland) and Summer (Spencer Grammer) in his insane adventures.

Created and executive produced by Dan Harmon (Community, Channel 101) and Justin Roiland (House of Cosbys), this half-hour, animated comedy series is produced by Starburns Industries.

Starburns Industries is a groundbreaking animation production studio based in Burbank, CA.  Under the creative partnership of Dan Harmon, Dino Stamatopoulos (Moral Orel, Mary Shelley’s Frankenhole), Joe Russo II (The Simpsons, Rug Rats), and James A. Fino (King of the Hill), the company produces TV shows, features, commercials and new media projects.