Making The Rat Patrol look awfully good right now.
Call of Duty has recently landed Activision in some hot water. The series has been using Humvees, as you’d expect from a military FPS. The problem is, they apparently didn’t get permission to do so from AM General (the makers of the Humvee). According to the suit on SDNY Blog:
Defendants have used and continue to use AM General’s trademarks and trade dress in advertising and promotion of their Call of Duty® video game franchise . . . Defendants’ video games have been successful but only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.
Defendants have reaped billions of dollars in revenues from their wrongful acts and, in the process, have irreparably harmed AM General by causing significant confusion, expressly misleading the consuming public, and diluting the goodwill and reputation of AM General’s famous marks.
While AM General has licensed the vehicle out to other properties, they haven’t done so with Call of Duty. Activision has yet to make a public response to the suit.
Source: PC Gamer, SDNY Blog
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