Didn’t think that through too well, huh?
So, last year, Activision-Blizzard CEO Bobby Kotick announced record sales for that year. And then the company fired hundreds of their employees. To be fair, I can’t blame him; how else was he to afford that solid gold Humvee?
Well, the last day of February saw the release of Activision-Blizzard’s form 10-K report. And said report states that these layoffs “could negatively impact [their] business”. As a matter of fact, the words “negatively impact” show up well over 40 times in the document. Which is awfully damn funny considering they got rid of 8% of their staff after a record year.
Further, if: (1) we are unable to continue to offer free-to-play games that encourage consumers to purchase our virtual currency and subsequently use it to buy our virtual items;(2) we fail to offer monetization features that appeal to these consumers; (3) these consumers do not continue to play our free-to-play games or purchase virtual items at the same rate; (4) our platform providers make it more difficult or expensive for players to purchase our virtual currency; or (5) we cannot encourage significant additional consumers to purchase virtual items in our free-to-play games, our business may be negatively impacted.
¯\_(ツ)_/¯
Source: PC Gamer
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