REAL MEN OF GEEEEENIUSSSSSS!
You may or may not be familiar with Counter-Logic Gaming. they’re an esports group that got their start with League of Legends in 2010 before branching out to other games over time. But once again, League of Legends is getting them attention; just for all the wrong reasons.
After a series of matches, including a 2-1 loss, CLG uploaded a clip of the team betting chewed out by their manager, Daniel “Tafo” Lee, who basically tells them that the team as they know it is likely not going to be in its current configuration anymore. And then it cuts to a Bud light ad.
Granted, the team eventually deleted the video, but not before it was clipped by a user… for posterity, of course.
But wait, it gets worse, because after the Bud light ad, it comes back. And Lee tries to bring things back to an emotional place, because he considers them like brothers, like family, so it’s a hard thing to do. But for the good of the team, it’s gotta be done.
I know you all worked so hard, so it’s hard for me, I love each one of you guys, you guys are all like brothers so I just want to respect you guys as much as I can for understanding that this isn’t working for the team.
Daniel “Tafo” Lee
And then it cuts to another Bud Light ad.
For what it’s worth, CLG apologized for the gaffe:
This morning we published a short post-game video giving a look at behind the scenes of our current season.
Our goal was to share an authentic moment with our fans and be as transparent as possible leading up to the potential changes that may occur this week.
We recognize the negative light that it brings to our players, and for that we apologize and have taken down the video.
CLG
I just want you to imagine it’s the locker room after a big NBA or MLB game, or whatever. And in comes the coach.
“What the hell was that out there?! You got your asses handed to you! I sure hope you know the definition of embarrassment, ’cause I’m feeling it right now, and you better feel it too.”
*aide comes in, starts whispering in coach’s ear*
“What do you mean, time for an ad break?!”
“And goddamnit Daniels, how the hell did you get a cricket bat lodged in your colon?! We’re nowhere fucking close to the U.K.! It defies all logic! The other team’s up a million points, and you’re all playing grabass out there! What? No, not another Bud Light commer-“
“You’re done! You’re all fucking done! You think this is some game? The team owners have a lot of money tied up in this and they’re breathing down my neck! Every night ends in a Tums festival! Clear out your lockers, you’re all done! I wouldn’t cross the street to piss on you if you were on fire! But… but…. I… would want… you… to experience the crisp, refreshing taste of Bud Light.”
The coach turns to the camera, holding up a can of Bud Light just so, for the sake of the camera. Tears well in his eyes, belying the false grin he now wears, for he knows he is broken.
Source: PC Gamer
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