They finally seem to have screwed everyone one time too many.
Look, it’s not exactly a secret that people tend to consider EA as the worst company. It won two back to back worst company awards from Consumerist. But the almost tiring Star Wars Battlefront controversy, as well as the greater loot box concerns, seems poised to win them that award again.
But their aggressive approach has hurt them in other ways. Their stock is down 8.5% this month, which is not great from what I understand (I don’t honestly know much about the markets). But worse? The game isn’t selling.
This has snowballed into not only a problem for EA, but for the industry as well. Their aggressive loot box economy has had a fair bit of splash. Several politicians have publicly come out in favor of working against these practices in the name of protecting children. In short, EA dun goofed.
EA’s stocks are still, however, up over 39% of what they were last year. The fact is, however, their blunder might have some long lasting consequences that haven’t presented themselves, yet. That all said, expect for investors to be disappointed. One wonders why they weren’t just a bit more careful with a license that big.
Source: CNBC
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